Free Video of the Month: Pricing for Success

Free Video of the Month: Pricing for Success

Posted on Tuesday, February 14th by Abby in Sales

In this month’s free PhotoVision video, we sit down with Beth Forester to discuss Pricing for Success. Whether you’re just starting out or keeping your pricing options fresh, she offers some great tips and insight on how to be profitable in the photography business by creating a strategic pricing list.

Questions to Ask Yourself

  • What are your goals?
  • What is the average price you’re trying to achieve per session?
  • How long will the session take?
  • What is your client looking for?
  • What do you think are your most desirable products?


  • Offering 3 to 5 collections and place the one you want to sell-the one that hits your sales average goal-in the middle; people are comfortable buying in the middle.
  • Including your most desirable products in your middle collection to make it an easy buying decision.
  • Creating a price structure that easily walks through what each package offers; confusion is a deterrent to your sale.

For more educational content from PhotoVision, subscribe today and get monthly streaming for only $6.95/month using promo code “INSPIRE” at checkout. Promotion ends this Friday, February 17th. Want more than PhotoVision? Join PPA membership here and get free access to all that PhotoVision has to offer, while also taking advantage of PPA’s square one pricing tool and many other exciting benefits!