The five photographers on this DVD all specialize in different aspects of photography but all share a common thread in that they are all perceived as the best in their markets at what they do. Beth Jansen discusses how to define your market and then own it. Kevin Jairaj reveals the many online opportunities to keep you on top. Beth Forester shares her unique and successful high school senior strategies. Drake Busath talks about the perceived value of marketing a classic and Rachel and Rudy Martin share their direct mail marketing strategies for a rural studio and the importance of client relationships in maintaining loyalty.