Know Your Market
Beth Forester sits down with PhotoVision correspondent, Angela Kurkian to discuss marketing. Beth explains how she has created an upscale boutique studio in a town with a population of 3,000. She describes why marketing to high school seniors should be thought as marketing to two distinct demographics at once. She talks about how effective promotional calls to existing clients can be and how she books new sessions nearly 4 out of every 5 times.